Background
Ferrari S.p.A is an Italian luxury sports car manufacturer based in Maranello, Italy. Founded by Enzo Ferrari in 1939 from the Alfa Romeo racing division as Auto Avio Costruzioni, the company built its first car in 1940, and produced its first Ferrari-badged car in 1947. The famous symbol of the Ferrari race team is the Cavallino Rampante (“prancing horse”) black prancing stallion on a yellow shield, usually with the letters S F (for Scuderia Ferrari), with three stripes of green, white and red (the Italian national colors) at the top.
Opportunity
This project consists in the creation of an entity that acts as a transversal interface between Ferrari and Formula 1 and the fans of both all over the world.
This body consists of a legal entity (i.e. under English Law), which has commercial purposes and which signs collaboration agreements with some “Scuderia Ferrari Clubs” to promote a various number of activities under the “Scuderia Ferrari Clubs”. The commercial company would manage an exclusive international club linked to the world of Ferrari, in collaboration with the competent “Scuderia Ferrari Clubs” for the area.
This international Ferrari club will be allowed to register members by paying adequate annual fees and upgrading to subsequent levels (e.g. bronze, silver, gold, platinum).
The activities of the club will consist in the organization of an event a year with Ferrari cars, in the preparation of tourist packages to attend some of the most popular GPs (ex: Monte Carlo, Abu Dhabi, Miami, etc.) and in planning a few days with Ferrari cars in some of the most prestigious locations in Europe.
The annual event will be organized with the participation (for one day) of the “Scuderia Ferrari Clubs” competent for the area and all the most important institutions of the host countries. This event, located throughout Europe, provides for the participation of Ferrari cars, to be selected by involving local Ferrari dealers, requesting the participation of Ferrari owners from whom they can request money for participation in the event or by leasing them. Club customers will also be allowed to drive the cars during the tour.
The weekly annual event will have the task of guaranteeing visibility to the entire project. In fact, videos produced by the most important international bloggers will be made, to be used in the annual marketing campaigns of companies owned by the members of the club, the first of the weekly events will be the tour of Latvia in the third week of July 2023.
The tour packages to attend the Grand Prix, located all over the world, will be organized in collaboration with the competent Scuderia Ferrari Clubs for the area.
The days on the track with Ferrari cars will be carried out at prestigious circuits, such as Monza, Imola, Zandvoort, Mugello, Vallelunga and will allow the club’s customers to make laps driving the Reds, breathing in the history of F1.
Ferrari Club
“Ferrari” is one of the 10 best known brands in the world and for this reason also the world of Ferrari fans’ clubs had to be regulated in the right way.
A “Ferrari Club” is an independent body from “Ferrari S.p.a” with autonome decision power. The Club is composed by people who meet, share passions and feelings, discover the pleasure of being together and doing together, organize moments of aggregation and solidarity, get professional training and knowledge, become culture, we are together like a big family.
Becoming a Member of a Ferrari Club provides each Member an exclusive range of privileges:
– The partecipation to an annual event for one week;
– Some packages (preferably 3 a year) to see more exclusive Grand Prix;
– 2-3 days a year at historic Formula 1 circuits with Ferrari cars;
Each “Ferrari Club” has the capability to coordinate events, promotions, partnership, etc. on a global level in respect to the Ferrari S.p.a. Guidelines. This particular European Ferrari Club has already closed many partnership with institutional partners and middle-large corporation.
Revenue Breakdown
- The annual membership fees for the club (could start from 100,000.00 – 150,000.00 euros per year per person)
- The registration fees paid by the Ferrari owners for participation in the event with the their cars (10,000.00 euros per car for 20 cars)
- Sponsors
- Social and miscellaneous.
