Founded 15 years ago, this Italian fashion brand that has quickly made a name for itself in the fashion industry. With its unique and innovative designs, the brand has garnered a loyal following of fashion-forward individuals who appreciate high-quality, luxurious clothing. From its bold silhouettes to its intricate detailing, it is known for pushing the boundaries of traditional fashion and creating pieces that are truly one-of-a-kind.

Design Aesthetic: The design aesthetic of the brand is modern and sophisticated, with a focus on clean lines, bold shapes, and unexpected details. The brand combines traditional Italian craftsmanship with innovative techniques to create clothing that is both timeless and contemporary. The brand is known for its use of luxurious materials such as leather, silk, and cashmere, as well as its attention to detail in every stitch and seam.

The color palette of the products is minimalist and refined, with a focus on neutral tones such as black, white, and grey. The brand occasionally incorporates pops of color such as deep reds or blues, but overall, it is known for its understated and elegant color choices. This allows the focus to remain on the silhouette and design of each piece, rather than on flashy colors or patterns.

The brand has garnered a growing list of celebrity fans who appreciate the brand’s avant-garde aesthetic and luxurious craftsmanship. Celebrities such as Bella Hadid, Hailey Bieber, and Kendall Jenner have been spotted wearing this. brand on multiple occasions, solidifying the brand’s status as a favorite among the fashion elite. It´s ability to attract such high-profile clientele speaks to its relevance and influence in the fashion world.

Overall, this is a brand that embodies the essence of modern Italian fashion – sophisticated, innovative, and undeniably chic. With its focus on luxurious materials, bold designs, and attention to detail, It has quickly become a favorite among fashion-forward individuals who appreciate high-quality, statement-making clothing. As the brand continues to evolve and push the boundaries of traditional fashion, it is sure to remain a powerhouse in the industry for years to come.

Distribution

• Retail: the Brand had a single-brand store in Milan of approx. 100m2, the Brand has an e-commerce platform.
• Wholesale: the brand is marketed both in Italy and abroad (Germany, Switzerland, Korea, Hong Kong and Russia are the reference markets), both within top retailers and luxury department stores, with a highly selected customer portfolio.

Keypoints

• Brand produced 100% in Italy, according to the highest quality criteria.
• Brand specializes in the men’s segment, particularly in outerwear and aims to satisfy the needs of a man who is increasingly attentive to the quality, style and performance of the garments he wears.

Sales Breakdown

• 50% Italy / 50% World