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15 Year Old High Revenue eCommerce

$15M$5.5M/EBITDA

Description

The assets operate digitally with zero physical products. The sites offer readers useful niche content and generate revenue through Advertising and Affiliate e-Commerce. The websites of this portfolio are based on a completely unique and diverse traffic acquisition model that provides 100% unique well-written content to the readership.

The Owners dedicate approximately 10-12-hrs per week (this includes content updates and management of the traffic/advertising accounts), this business is very passive. All assets are easily managed by 1-person coupled with help from a total of 2 major outsourcers – in the form of content writers, and SEO outsourcing as required. All costs are provided in the Profit and Loss Statement.

History
2015 – Development
2016 – Advertising Growth and the Addition of Affiliate Income Strategies
2017-2018 – Implementation of GDPR Compliance & Continued Growth

Google Analytics
Combined Average Users per year: 2,800,000
Combined Average Pageviews per year: 5,300,000
Acquisition: Combination of Organic, Social, Referral, Direct, and PPC
GEO: Primarily United States with other higher EPC value countries such as Canada, United Kingdom, Australia, Germany, and France.

Monetization Strategy
Third-Party Advertising – Media.net, AdSense
e-Commerce – Amazon Associate, Clickbank (Affiliate)
Pay Per Call Marketing & Lead Generation

Detail

Updated on September 22, 2020 at 12:25 pm

Property ID:L#2019010
Property Type:Internet Businesses
Property Status:For Sale
Asking Price: $15M
Gross Revenue:$40M
EBITDA:$5.5M
Facilities:Details on facilities will be provided in detailed Confidential Information Memorandum. The facility is owned by current owners, thereby assuring stability and rent control. The Buyers can also buy the real estate. The location is central to their territories. The facility is the hub for operations, meetings, and a headquarters. Much of the staff works out of their homes and then travel for sales and service calls.
Competition:• Long terms exclusive manufacturing rep sales contracts • Great reputation for quality customers service, product expertise and professionalism • The company leads the market due to staff experience and knowledge combined with strong, long-term relationships with manufactures and customers • High margin business/limited overhead (people work largely from home in their territories) • Long history in industry • Long term, loyal employees with most average years of tenure > 10 years. No employees considered “at risk”. Current owners willing to stay on 3 – 5 years or negotiable. Owners’ experience > 20 years. • Clean and steady financials • Hold 50% market share for their major manufacturer • Established customers make up an impressive 75% of their business • Multiple revenue streams (Job Shops to Manufacturers including Transportation, Agriculture, Home Appliances, Shipbuilding, Architectural and many more) • Well positioned to lead the industry in sales with customers wanting to replace old technology with new specific technology
Growth & Expansion:Location – the region is experiencing above average growth in business, construction, and manufacturing
Support & Training:The owners will provide extensive training and transition for several years in a step down to retirement plan.
Reason for Selling:Growth calls for support from outside larger ownership investment
Country:United States
State: United States
City: New-york

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