Online business services are increasingly in demand today. In the past decade, our lives have become more digitized than ever, with a fast-growing number of activities moving online – and that includes online shopping. Recognizi ...
Online business services are increasingly in demand today. In the past decade, our lives have become more digitized than ever, with a fast-growing number of activities moving online – and that includes online shopping. Recognizing that, entrepreneurs have been rushing to bypass brick-and-mortar stores and launch eCommerce websites. The statistics back up the appeal of doing that: The US eCommerce market grew from $27.61 billion in 2000 to $870.7 billion in 2021 and today there are 1.8 million online retailers operating in the U.S. and 7.1 million globally.
This company is fully immersed in the digital and eCommerce world, taking full advantage of the rapidly growing number of individuals and small businesses that are launching their own online websites. This brand provides marketing solutions and helps its clients establish customized websites and e-com websites in this booming online and eCommerce space. Their rapid growth reflects their skillful team as well as how quickly the world of eCommerce is shifting.
Focused on attracting a wide spectrum of new clients, the company offers a Low-Ticket service to a customer looking to set up their own website and online business. The customer purchases access to a Members Only Area which contains a variety of “Do It Yourself” materials. Afterwards, the upsell process begins with the introduction of additional services, products, and deliverables to assist customers setting up their online businesses. The deliberate low-barrier entry (i.e., the low price point of the Low-Ticket) attracts a broad range of customers who might not pursue an eCommerce website. With the variety of products and services, the customer who starts with the Low-Ticket purchase of approximately $37, can purchase additional services up to an additional $75,000 for that customer.
The business has been set up with the aim of building a highly efficient and cost-effective organization by focusing on building solid and repetitive effective processes which keep overall costs and expenses down and allow more scale and capacity in the business. With the majority of staff working remotely, they built a flexible model around virtual teams that are geographically dispersed (across different time zones) ensuring timely responsiveness.
The company has benefited from the enormous growth in the past few years with more people and small businesses going online and looking to start their own eCommerce websites. During the pandemic, the company’s growth accelerated as individuals sought opportunities to augment decreased income. Since the pandemic and “the Great Resignation” company growth has continued as more individuals seek avenues of income diversification decoupled with employment. Market data indicates this type of business activity will grow considerably in the coming years as more people and businesses switch to online.
Key Performance Indicators
Key Benefits for a New Owner